Product manager · Product operations leader · AI builder
Over the past seven years, I've helped scale products from startup ideas to platforms used by thousands of users, leading cross-functional teams and improving how teams build products.
San José, Costa Rica
Available for thoughtful work
Selected work
Case studies are where the thinking becomes visible: the context, the trade-offs, and the outcomes.
HealthTech SaaS
How I helped turn an early-stage healthcare idea into two connected products—and later helped the product organization scale.
0 → 1,000+ users · 2 products · multi-country platform
Consumer Goods · Enterprise IT
How an operations career evolved into defining functionality, coordinating releases, and improving applications used across multiple countries.
3+ applications · multi-country rollouts · a career pivot into Product
How I think
Good product work is a practice of making sense together—from the first question to the next right decision.
Frame the real problem before reaching for a solution.
Listen closely to users, signals, and the business context.
Make trade-offs visible and align on what matters now.
Turn an idea into something people can react to quickly.
Give teams clarity, momentum, and room to do their best work.
Connect product behavior to outcomes that matter.
Keep learning after launch and make the next decision better.
A little context
I started as an electrical engineer, learned how complex systems work inside a global organization, and eventually found my way into Product Management. Across each chapter, the common thread has been curiosity: understanding difficult problems, bringing people together, and turning ideas into practical products.
This portfolio is a product, too
I built this portfolio using the same process I use to build products. I started by talking through the idea with ChatGPT, sharing design inspiration, and turning the concept into a Product Requirements Document. I handed that PRD to my development team—also known as Codex—answered a few important questions, and had a working proof of concept within minutes.
Then came the real work: testing it, identifying what was unclear, requesting changes, and testing again. That loop continued until it became the version you are seeing now. AI helped me move quickly, but the product judgment, decisions, and iteration behind the page remained human.
Electrical Engineering · Research · Consulting
Earned a B.S. in Electrical Engineering from Universidad de Costa Rica and developed an early foundation in research, systems thinking, and technical problem-solving.
Procter & Gamble
Progressed from IT Workplace Services Associate Manager to IT Operations Manager, supporting application lifecycles, mobile products, Salesforce systems, vendors, compliance, and operational performance.
Adoreal · Product Manager → Product Manager & Operations Lead
Managed products across discovery, delivery, analytics, and growth. Led weekly releases, user research, localization, payment services, and product operations while helping the platform grow from an early idea to more than 1,000 users across multiple countries.
Read the case studyProfessional Development Sabbatical
Taking a planned career break to build hands-on AI products and explore how AI can support research, prototyping, coding, testing, documentation, and faster product iteration.
Behind the processes, metrics, and AI tools is a human living her Pura Vida life in the mountains of Costa Rica with her husband and two dogs. I'm Andreina—a Product Manager who loves creating useful products, learning how things work, and writing about what I discover along the way.
Short on time? My résumé is the executive summary.
Download résuméStrengthsProduct strategy · Product operations · User research · Analytics · AI-assisted development
Have a good problem?
I'm always interested in ambitious products, kind teams, and the questions that sit between the two.